The United Nations projects that the global population will reach 7.325 billion people next month.
7.325 billion people. Out of that number, there’s a large number for whom the key needs for life – food, safety, shelter, family – are met. And once they are, we start to look for other things to worry about. Social media tells us that we’re unique. We’re amazing. We’re led to believe that we deserve to follow our dreams. And in many cases, that relates to blogging.
I’ve been pondering this idea of being unique, of having something to offer as a blogger (especially as I plan to do more travel posts) that sets me apart from everyone else. And of course, to a certain extent, our uniqueness is true; we’re a bundle of DNA, experiences, skills, beliefs and values that sets us apart from each other. But, back to that 7.325 billion, and our uniqueness becomes rather ordinary.
This is definitely true when it comes to blogging. I don’t know what it’s like to travel to some of the more extreme places on Earth and so I can’t tell you how to do that. I don’t know what it’s like to make thousands every month from blogging. So, I can’t tell you how to do that either. I definitely don’t know what it’s like to sit on the FROW at any global Fashion Week, create recipes that will get you a cook-book deal or make the world’s best kids craft from some loo rolls and sticky-back plastic. My photography is average. And I barely know how to upload to YouTube so don’t even ask about Vlogging.
But what I do know is what it’s like to be an ordinary person.
The kind who juggles a 9-5 job and parenting AND blogging. Who tries very hard not to compare herself unfavourably with other people on social media. Or track blog numbers. Someone who wants to travel as much as she can whilst not getting into trouble with school term dates. Someone who wants to live a big life, but has to do so on a small budget. Who wants a dog but can’t even get to the allotment often enough! Someone with dreams that may not all be realised. Passions that come and go. Hobbies that make time pass in the blink of an eye. A wish list of clothes and household updates that I can’t always afford. A collection of wonderful friend with whom I need to spend more time. No idea what to have for dinner and a car that’s due its MOT this week…
Being average means that I’m just like you. Despite a few more unusual things (being a homeworker for my 9-5 and co-parenting with my ex-husband) I’m living the kind of life you live.
I might not be able to share my story of travel to the end of the world. But I can tell you where to get great pizza in Copenhagen. It’s here. You’re welcome.
I might not be able to tell you how to make a fortune blogging, but I can tell you about some great places I’ve been and some great books that I’ve read. And if you’re following me on Instagram, I could even post one of them to you for free!
I can share my allotment highs and lows, give up updates on my skincare project, my adventures into minimalism and all the other messy, average stuff that comes with an ordinary life. Being average isn’t a bad thing. Being ordinary means that when you write, other people can relate. People like to feel as though they belong. The ‘ME TOO’ moment when people read your writing is a powerful thing; it builds relationships and creates community.
And as far as blogging goes, being relatable is good. I mean, if I was giving travel tips for going to the end of the Antarctica (one of my Bucket List places), how many of you are going to use them? Really? Not many. But ways to save money on a trip to Copenhagen? Now, that’s something that you might already be planning – and therefore it’s useful. So come back here later this week and you can read that post…
Ordinary is helpful. One of the things that I remember saying to a blogging friend about something she was worried about is ‘you don’t need to know everything, just more than your audience’ – and that’s true. It’s where I can help. By sharing my own life experiences – see here for a list – I can be of service to other people.
Being ordinary is my new blogging super-power. And I’m going to be proud of it.