Trying to wrestle my blogging timetable into some kind of manageable shape has long been a battle of mine. I’m continually torn between wanting to create good quality content, which takes time, and trying to ensure that I write enough posts to maintain a regular readership.
Slow Blogging; the creation of content that is considered, as well written as I can make it and not created purely for page rank is important, but I’m currently enjoying the discipline of writing a post to a given theme each day. Having it all laid out in a spreadsheet helps me to see at a glance what subjects I’m covering each week and reduces the panic about want/must/should/need to write something. All of those feelings are obviously self-imposed, but they are real, and this is helping me to banish them.
By forward planning, even though I have to find the time to write a post to publish each day, knowing in advance what that post will be about means that I need less time to create each one. I’m also finding that it helps me to ensure that I’m not covering similar topics too closely together. Spending some time thinking about the seasons, special days and events and determining what I can write about that will tie in with those subjects, whilst remaining true to the Margot and Barbara themes, has also resulted in lots of ideas!
My method of creating an editorial calendar is simply a spreadsheet, with the dates down the side and the days of the week across the top. I’ve added in special days (such as Mothering Sunday) so that I know what’s coming up, and then started to populate it.
One thing that I’ve realised is important (and was raised by Kay in the comments of my blogging schedule post) is retaining enough flexibility to move posts around if I get invited to an event, or a product to review. Having a combination of posts that are time-limited and those that are not, means I can move things around if necessary.
Elizabeth at Rosalilium gives great advice here about different tools you can use to create your own editorial calendar. But for the moment, my simple spreadsheet is working really well for me, helping me feel as though I can fit my blog around my work and life. I highly recommend you try using one for your blog too!